{"product_id":"anua-niacinamide-10-txa-4-serum30ml-1-01-fl-oz","title":"Anua Niacinamide 10 + TXA 4 Serum(30ml\/1.01 fl.oz)","description":"\u003cdiv class=\"brand-box\"\u003e\n\u003ch3\u003e\u003cstrong\u003eShipping: Most orders arrive within 7 days\u003cbr\u003e\u003cbr\u003eAbout ANUA\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFounded in Seoul in 2019, ANUA is a clean K-beauty brand built on gentle yet effective formulations using natural ingredients. Known for its heartleaf-powered skincare, ANUA keeps formulas simple, focused, and results-driven.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"badge badge-green\"\u003e10% Niacinamide\u003c\/span\u003e\u003cspan class=\"badge badge-teal\"\u003e4% TXA\u003c\/span\u003e\u003cspan class=\"badge badge-amber\"\u003eFragrance-Free\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eANUA Niacinamide 10 + TXA 4 Serum\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eA brightening triple-active serum that fades dark spots, evens tone, and hydrates — all in a lightweight, watery texture.\u003c\/p\u003e\n\u003cdiv class=\"hook-box\"\u003e\n\u003cp\u003e✦\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e10% Niacinamide + 4% TXA + 2% Arbutin\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— three proven brightening actives attacking pigmentation from different angles, in one fragrance-free, glass-skin serum.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003chr class=\"divider\"\u003e\n\u003ch4 class=\"section-label\"\u003e\u003cstrong\u003eWhat it does\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"feature-row\"\u003e\n\u003ci aria-hidden=\"true\" class=\"ti ti-brightness-up feature-icon\"\u003e\u003c\/i\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature-title\"\u003e\u003cstrong\u003eFades dark spots \u0026amp; post-acne marks\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"feature-desc\"\u003eTXA blocks UV-triggered pigmentation and disrupts melanin transfer, while Arbutin inhibits the enzyme that creates new dark spots — targeting existing and future discoloration simultaneously.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature-row\"\u003e\n\u003ci aria-hidden=\"true\" class=\"ti ti-sun feature-icon\"\u003e\u003c\/i\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature-title\"\u003e\u003cstrong\u003eEvens tone \u0026amp; minimizes pores\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"feature-desc\"\u003e10% Niacinamide — one of the highest daily-safe concentrations — smooths skin texture, refines enlarged pores, and delivers an overall luminous, balanced complexion.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature-row\"\u003e\n\u003ci aria-hidden=\"true\" class=\"ti ti-droplet feature-icon\"\u003e\u003c\/i\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature-title\"\u003e\u003cstrong\u003eHydrates deeply without weight\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"feature-desc\"\u003eMulti-weight hyaluronic acid, polyglutamic acid, and ceramide NP deliver layered hydration and barrier support — skin feels plump and bouncy, not heavy or sticky.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature-row\"\u003e\n\u003ci aria-hidden=\"true\" class=\"ti ti-leaf feature-icon\"\u003e\u003c\/i\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature-title\"\u003e\u003cstrong\u003eSoothes with botanicals\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"feature-desc\"\u003eCentella asiatica, peach flower extract, and vitamin B12 (cyanocobalamin) calm irritation and add a natural, healthy glow — ANUA's signature skin-first philosophy in action.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"divider\"\u003e\n\u003ch4 class=\"section-label\"\u003e\u003cstrong\u003eWorks with\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"pill-row\"\u003e\n\u003cspan class=\"badge badge-green\"\u003eAll skin types\u003c\/span\u003e\u003cspan class=\"badge badge-green\"\u003eSensitive skin\u003c\/span\u003e\u003cspan class=\"badge badge-green\"\u003eRetinol routines\u003c\/span\u003e\u003cspan class=\"badge badge-green\"\u003eMelasma \u0026amp; sun spots\u003c\/span\u003e\u003cspan class=\"badge badge-green\"\u003eAM \u0026amp; PM use\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"divider\"\u003e\n\u003ch4 class=\"section-label\"\u003e\u003cstrong\u003eQuick FAQs\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cdiv class=\"faq-q\"\u003e\u003cstrong\u003eHow is this different from the ANUA Heartleaf Toner?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"faq-a\"\u003eThe Heartleaf Toner focuses on soothing and hydrating — great for calming reactive skin. This serum targets pigmentation directly with high-dose brightening actives. Many users layer both: toner first, serum second.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cdiv class=\"faq-q\"\u003e\u003cstrong\u003eCan I use it morning and night?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"faq-a\"\u003eYes — it's gentle enough for AM and PM use. Apply a few drops after toner, before moisturizer. Always finish with SPF 30+ in the morning to protect against further UV-triggered pigmentation.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cdiv class=\"faq-q\"\u003e\u003cstrong\u003eDoes it work with retinol?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"faq-a\"\u003eGreat pairing. Apply this serum first to let it absorb, then layer retinol on top. Niacinamide helps buffer retinol-related dryness or irritation — making the combination more comfortable and more effective.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Anua","offers":[{"title":"Default Title","offer_id":46433977663663,"sku":"ANNI04HQL9","price":433000.0,"currency_code":"VND","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3093\/3167\/files\/anua.png?v=1766730261","url":"https:\/\/www.kptown.com\/en-vn\/products\/anua-niacinamide-10-txa-4-serum30ml-1-01-fl-oz","provider":"KPTOWN","version":"1.0","type":"link"}