Anua
Anua Niacinamide 10 + TXA 4 Serum(30ml/1.01 fl.oz)
Anua Niacinamide 10 + TXA 4 Serum(30ml/1.01 fl.oz)
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Product Description +
• Anua is a Korean skincare brand focused on minimalist formulations and gentle, skin-respecting ingredients.
The brand emphasizes fragrance-free, low-irritation formulas designed to support sensitive skin and long-term skin balance.
• Skin Types : All skin types, especially sensitive, normal, and combination skin
• Skin Concerns: Dark Spots, Uneven Skin Tone, Dullness, Dehydration, Sensitivity
• Item Form: Serum
• Package Description: 30 ml / 1.01 fl. oz
Key Benefits +
• 10% Niacinamide minimizes pores, controls sebum, and significantly brightens uneven skin tone
• 4% Tranexamic Acid (TXA) directly targets melanin synthesis to fade stubborn dark spots
• Synergistic dual-active formula delivers faster and more comprehensive tone correction
• Clean, minimal formula gentle enough for daily use on all skin types
Ingredients +
Ingredients may vary slightly by batch. Please refer to the product packaging for the most accurate list.
Water (Aqua), Niacinamide, Glycerin, Butylene Glycol, Tranexamic Acid, Sodium Hyaluronate, Panthenol, Betaine, Allantoin, 1,2-Hexanediol, Hydroxyethylcellulose, Arginine, Carbomer, Ethylhexylglycerin, Disodium EDTA
How to Use +
After cleansing and toning, apply an appropriate amount to the face.
Gently pat until fully absorbed. Use morning and night. Apply sunscreen during daytime use.
Shipping: Most orders arrive within 7 days
About ANUA
Founded in Seoul in 2019, ANUA is a clean K-beauty brand built on gentle yet effective formulations using natural ingredients. Known for its heartleaf-powered skincare, ANUA keeps formulas simple, focused, and results-driven.
ANUA Niacinamide 10 + TXA 4 Serum
A brightening triple-active serum that fades dark spots, evens tone, and hydrates — all in a lightweight, watery texture.
✦ 10% Niacinamide + 4% TXA + 2% Arbutin — three proven brightening actives attacking pigmentation from different angles, in one fragrance-free, glass-skin serum.
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I wanted to give this product a fair shot for a couple of months before deciding whether it was truly a “holy grail” or just overhyped.The videos showing people clearing PIE/PIH in a week or two feel more like great marketing than reality. Did I see some improvement? Yes—but it was subtle and not nearly as dramatic as I expected, especially after consistent use for a few months. I actually saw faster results within a week using Jumiso’s version of a similar formula with a higher concentration of niacinamide. I understand higher percentages can be irritating for some skin types, but mine tolerated it well (I did work my way up to it).Overall, this product did make a slight difference, just not a “wow” factor for me. I had already repurchased it before trying the Jumiso serum, so I’ll likely finish the bottle—but the Jumiso definitely does the heavier lifting in terms of faster, more noticeable results.This is one of those products you need to use consistently over time to gradually fade PIE. If you’re looking for quicker results, you may want to consider something with a stronger formulation.
This stuff works!! I wish I would taken before and after photos. But let me tell you that I had severe sun and age spots on my cheeks bones. My skin was literally two toned. I hated it, my foundation never covered it. After 1 month of using this serum, my spots & skin texture have drastically improved! Highly recommend! I even got my daughter hooked!
This product saved my face it was too greasy and as it has products like neacinamide it improved my texture a lot I've been using it for months I love it 🥰
I've been using it for three days, and my skin feels super soft. I bought it because of the excellent reviews it has; I hope the results are real.
This is really good I’ve had it for months only this is that it is very sticky which I didn’t like